AUSTIN, Texas — The American Deer & Wildlife Alliance (ADWA) announces the official launch of the Hunter Heritage Foundation and its new website at www.HunterHeritage.org. Working in conjunction with the ADWA, the Hunter Heritage Foundation — a 501(c)(3) organization — will focus solely on supporting outdoor education for children, hosting youth camps and increasing youth hunting opportunities.

“History tells us that traditions are not guaranteed forever. As with most outdoor pursuits, hunting was once mainstream, yet our children are more disconnected from nature today than at any other time in human history. Without youth involvement today, our hunting heritage could disappear within the next 20 to 30 years,” says John Meng, president of the American Deer & Wildlife Alliance and founder of the new Hunter Heritage Foundation. “The new Hunter Heritage Foundation will be singularly driven to preserve our hunting heritage through increased access, outdoor education and mentorship.”

The Hunter Heritage Foundation incorporates a comprehensive “Take A.I.M.” philosophy for fostering youth participation. ‘A-I-M’ is an acronym for ‘Access, Involvement and Mentorship’ which outlines the programs three-tier approach for providing more youth with meaningful outdoor experiences. For Access, HHF develops partnerships with hunting ranches and land owners that enable greater access and affordability for youth hunters. Involvement is also essential and HHF encourages hands-on participation for children to enjoy hunting and other outdoor activities. Mentorship is the final key component, because for children to become interested in the outdoors, adults must first provide leadership and education that promote greater understanding for hunting and nature.

For more information on supporting the Hunter Heritage Foundation, visit www.HunterHeritage.org or contact the ADWA office at 877.331.8607 or email john@deerwildlifealliance.org.